Writing for the web can feel like a bit of a slog—especially when you’re juggling naming images for accessibility, refreshing old content, and making sure everything still sounds like you. That’s where we come in.
These days, we do lean on tools like ChatGPT to help speed things up. It’s great for getting a rough draft started or reworking a tricky paragraph. But it doesn’t replace the work entirely—there’s still a fair bit of wrangling to make sure it all fits your tone, makes sense, and reads well.
We still go through every word, check for clarity, tidy things up, and make sure all the other bits—like image names and meta descriptions—are sorted too. It’s a bit less time-consuming than it used to be, but it’s still a job worth doing properly.
